Motivation for Innovation
Blown Intercooled and Injected 1971 MGB-V8 Custom
Blackwood Labs LLC is dedicated to extending the concept of Lean Manufacturing to all
phases of the Product Development Cycle, including Conception of the idea, Analysis,
Market evaluation, Return on Investment (ROI), Prototyping and transition to Production
as well as Intellectual Property protection needs. We offer Consulting services to help
you hit the ground running and carry through. In some select instances we may be able
to assist you with prototyping services as well.


   The Product Development Cycle

Identify the need: Who needs it? Why? Will it sell? For how long and how often?...
Conceptualize a product to fill that need: Best solution to the need. Why is it better? Will
the market recognize that it is better?...
Feasibility of manufacture: Can we make it? Is it complex or simple? Does it require new
capital investment or can it be produced on existing equipment?...
Determine the market: Will it achieve rapid acceptance? Who will buy it? What percentage
of the market can it be expected to garner?...
Determine price point: How much can we sell it for? What do competing products sell for?
Does it provide additional value that justifies additional cost?...
ROI calculations: Will the demand support the costs?...
Funding: Are adequate funds available to cover the entire development/production/market
penetration period?...
Production: Will this be internal, outsourced or both? Will conventional, Lean
Manufacturing, or some other method be used?...
Distribution: How much warehousing space is needed and of what type? Is it currently
available? At what cost?...
Marketing: Is a comprehensive marketing plan in place? Who are the buyers? What
channels can they be accessed through?...
Sales: Is a sales force available? Are they familiar with the market? The product? The
competition? How much training will be required?...
Patents, Trademarks, and Copyrights:
       Which type of protection fits the need?
Patent: Is the pendency, scope, and duration well matched to the production and sales
objectives?...
Trademark: Are there marks either in use by the company or those that the company
anticipates using which should be protected as corporate trademarks?...
Copyright: Is it to the company’s advantage to register copyrightable materials?...
Trade Dress: Are there specific packaging schemes or templates which are readily
recognizable as the company’s products?...
Trade Secrets: Are there confidential processes or business methods, client lists, etc
which could be harmful to the company if allowed to pass into the possession of a
competitor or into the public domain?...
Knowledge of the Prior Art: Does the company maintain a prior art library in its
engineering or legal departments?...
Documentation: Does the R&D staff maintain Inventor’s Notebooks, keep them up to date
and regularly have them reviewed and witnessed?...
Costs and lead time: Is management aware of the costs?...
Blackwood Labs LLC
Product Development and Intellectual Property Consulting